

Hey, I'm Hai!
Hey, I'm Hai!
Hey, I'm Hai!
I design exceptional, scalable experiences that put the user first, driving measurable impact across B2B and consumer products.
I design exceptional, scalable experiences that put the user first, driving measurable impact across B2B and consumer products.
I design exceptional, scalable experiences that put the user first, driving measurable impact across B2B and consumer products.
San Jose State
University
Ecobike
TimeTackle
Western Digital
Meta
J.P. Morgan
San Jose State
University
Ecobike
TimeTackle
Western Digital
Meta
J.P. Morgan


CASE STUDY
Meta Shops
Meta Shops
Empowered businesses to launch and grow with confidence. Tailored for effortless setup, we enabled SMBs to unlock their full selling potential on Facebook and Instagram.
Empowered businesses to launch and grow with confidence. Tailored for effortless setup, we enabled SMBs to unlock their full selling potential on Facebook and Instagram.
SMBs
Onboarding • Cross-Platform • E2E

CASE STUDY
Live Shopping
Live Shopping
Defined the future of live commerce. Empowered brands to connect instantly, collaborate with creators, and boost reach and conversions with engaging offers.
Defined the future of live commerce. Empowered brands to connect instantly, collaborate with creators, and boost reach and conversions with engaging offers.
Enterprise • Mid-Market
Systems Design • Product Scoping

CASE STUDY
Live Shopping Redesign
Live Shopping Redesign
Streamlined workflows with sharp simplicity and high impact. Reimagined a future-ready experience to drive Meta’s vision for interactive commerce.
Streamlined workflows with sharp simplicity and high impact. Reimagined a future-ready experience to drive Meta’s vision for interactive commerce.
Enterprise • Mid-Market
Systems Design • Product Strategy